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The Surge - Volume 1, Issue
5 - August 2003
Showcasing Your Business by Greg Kent, RSI Power, Inc. Showcasing Your Business --- The Sign Signage is a business’s basic link to its customers. A business must be able to communicate with customers quickly and effectively by displaying the products or services it offers. Besides playing a strategic role in branding, signage also reinforces other forms of media advertising and can distinguish a business's physical location. As we'll discuss, on-premise signage is one of the most cost effective and efficient forms of advertising available. Two important and recent trends contribute to today's efficacy of signage-based advertising: 1) The increased reliance of consumers on their automobiles and 2) The increasing number of people who are moving to unfamiliar geographic areas for job opportunities. People spend more time in their cars today than they did previously and the number of people relocating to new areas in the last few years has skyrocketed thanks to a major shakedown in the economy. These influences have produced changes in customer behavior: people drive further for new jobs or to keep their current jobs; people are reacclimating to new surroundings are looking for new suppliers of general merchandise/services; people give more thought to their purchase decisions and are more likely to shop for alternatives in a down-turned economy. All these factors generate new competition. Nothing can help businesses capitalize on these trends as quickly and as effectively as on-premise signage. The correct sign is worth a thousand words. Recent surveys report over 45% of consumers surveyed said their buying behaviors were influenced by “seeing the sign? Other influencing factors in making purchase decisions included; “word of mouth?- 15%; “print or web advertising?-- 13%; “all other?-- 27% (which included brand equity or "brand awareness"). Whether used to create brand awareness, motivate impulse buying or to guide customers to your door, on-premise signage can mean the difference between business success and failure. The bottom line? "On premise signage can be a business’s single most important advertising vehicle" says David Etheredge, Director of Business Development for ad agency BlueDog Communications. Doing the math for the ROI of an on-premise sign helps illustrate this point: Cost of Design, Production and Installation for 2-faced on-premise sign: $33,000 Amortization Period: 7 years Cost of Sign / Month: $393 Estimated traffic count (cars / day): 60,000 Calculation: $393 / 1.8 million (cars per month) = $.22 / 1000 exposures Formula: Monthly cost / Monthly exposures As you can see, the monthly cost per thousand exposures of the on-premise sign is literally a fraction of a dollar, highly cost-effective compared to other forms of advertising. On-premise signage provides exposure of a business's message to a large pool of potential customers at a fraction of the cost of other media, thereby lowering the cost of attaining high brand/service awareness with customers, and realizing a higher yield on advertising dollars. We should all thank the sign builders of America for their contributions in helping all business communicate effectively with their customers. We at RSI thank them for buying our power supplies. I Bet You Didn't Know by Joshua Juarez, Inside Sales, RSI Power, Inc. Here at RSI Power, we have been selling power supplies to LED Sign Manufacturers for some time. We are located in beautiful Las Vegas, Nevada and we see our product powering up signs each and every day, mostly promoting Casinos, Buffets, and how you can "WIN, WIN, WIN"! This type of ubiquitous signage is what we assume the bulk of our products are used for, so imagine our surprise when we found out that Light Emitting Diodes are becoming more popular as instruments in the healing process. Light-emitting diodes, (LEDs) -- which were developed for NASA Space Shuttle Plant growth experiments -- are now being used in the treatment of wounds. Doctors are busy examining how this special lighting technology helps hard-to-heal wounds, such as diabetic skin ulcers, serious burns, and severe oral sores caused by chemotherapy and radiation. The Navy Special Warfare Command Centers in Virginia and California, have reported a 40 percent improvement in patients who had a musculoskeletal training injuries treated with LEDs. How it works: Let's say a patient has oral sores due to chemotherapy that need treatment in order to heal faster. A flat array of LEDs are arranged in rows on top of a small box. This resulting "square" of LED’s is about 3.5 inches in width by 4.5 inches tall. A Medical Practitioner places this box of LED’s on the outside of a patient’s cheek for about one minute each day. The red light generated by the LEDs penetrates through skin and tissue to the inside of the mouth, where it seems to promote wound healing and prevent future sores and lesions. Dr. Harry Whelan, professor of pediatric neurology and director of hyperbaric medicine at the Medical College of Wisconsin states “The near-infrared light emitted by these LEDs seems to be perfect for increasing energy inside cells.?Dr. Whelan and his team have demonstrated that skin and muscle cells grown in cultures and exposed to the LED infrared light grew 150 to 200 percent faster than control cultures not stimulated by the LEDs. My suggestion is that the next time you are in Las Vegas and your arm is sore after pulling on the slot machine for a couple of hours, find yourself a red emitting LED sign and stand in front of it for awhile. Not only will you feel better, you will save a little cash. For more information: NASA website, Bioscanlight.com RSI's "Just for Fun": Engineers and the Eternal An engineer dies and reports to the pearly gates. St. Peter checks his dossier and says, "Ah, you're an engineer--you're in the wrong place." So the engineer reports to the gates of hell and is let in. Pretty soon, the engineer gets dissatisfied with the level of comfort in hell, and starts designing and building improvements. After a while, they've got air conditioning and flush toilets and escalators, and the engineer is a pretty popular guy. One day God calls Satan up on the telephone and says with a sneer, "So, how's it going down there in hell?" Satan replies, "Hey, things are going great. We've got air conditioning and flush toilets and escalators, and there's no telling what this engineer is going to come up with next." God replies, "What??? You've got an engineer? That's a mistake! He should never have gotten down there; send him up here." Satan says, "No way. I like having an engineer on the staff, and I'm keeping him." God says, "Send him back up here or I'll sue." Satan laughs uproariously and answers, "Yeah, right. And just where are YOU going to get a lawyer?" Contacting RSI Power, Inc. To contact RSI Power, Inc., you can visit us on the web at www.rsipower.com or at the address and phone number below. RSI Power 2760 Lake Sahara Drive Suite 106 Las Vegas, NV 89117 Toll Free: 877.804.1142 Fax: 800.286.9538  (877)804-1142 Copyright 2004, RSI Power, Incorporated 4710 W. Dewey Dr., Ste. 110, Las Vegas, NV 89118 Website Design by SavvyDog Design  Home | Meanwell | Class 2 Power | Cosel | Power Mate Mousepad Request | About Us | Products | Contact | Links | Sitemap |